Brands \ Vietri \ Gallo
Gallo UNICEF donation
After a tragic bombing in Ukraine, one of the last surviving artifacts was a ceramic rooster in the kitchen window of a home in the village of Borodyanka. Ukrainian artist Oleksandr Grekhov created a web poster featuring the rooster with a message to Hold On, making it a popular online icon for many Ukrainians to embody the spirit of resistance. Today, the rooster has become a symbol of hope worldwide. In 2022, Vietri pledges to donate 10% of all Gallo proceeds to UNICEF in support of Ukrainian relief efforts.